The image of Kansas City Chiefs head coach Andy Reid’s frozen mustache during last Saturday’s game has gone viral. So much so that a Kansas City bakery is capitalizing on it with a new cake.

McLain’s Bakery & Market in the Waldo neighborhood has created the ‘Andy Reidcicle cake’, featuring a cake in the coach’s likeness, but with frosting depicting his frozen mustache.

Bakery creates an Andy Reid frozen mustache cake

The bakery already sells popular Andy Reid cakes and cookies, which, they told KMBC-TV, sell very well during the playoffs.

Pricing of the cake starts at $33.50, and is available for pre-order through their website.