No, it’s not about his potential new contract, possible new team, or anything related to his play on the field or negotiations off of it.

It’s an actual scoop of ice cream, made to support him in search of a long-awaited new deal with the Ravens.

The Charmery, a Baltimore-based ice cream shop, has debuted a new flavor on their menu called “Pay Lamar,” which is essentially peanut butter and caramel ice cream with chocolate chips and roasted peanuts.

Think PAYDAY the candy bar — but with more of a confrontational connotation.

The Ravens placed a $32.416 million non-exclusive franchise tag on Jackson earlier this week.

As a result, they’ll have until July 17 to reach a multi-year extension before that number becomes permanent for the 2023 season.

Under league rules, Jackson is free to negotiate with other teams, but his options could be thinning as the Carolina Panthers have traded up for the No. 1 overall pick and the Miami Dolphins exercised oft-injured signal-caller Tua Tagovailoa’s fifth-year option, which will pay him a fully guaranteed $23.4 million in 2024.

The Jets are looking for a quarterback, but they appear to be zeroed in on Aaron Rodgers.

The Charmery’s owner, and longtime Ravens fan, David Alima said that he and his friends “love Lamar [Jackson] and want to see him stay in Baltimore,” according to The Baltimore Banner

“[Jackson] deserves every bit of money that he feels he deserves. Whatever he thinks he’s worth, I’m in agreement with him,” Alima added.

“I don’t proclaim to know the inside workings of the business,” continued Alima, who has owned The Charmery for over 10 years with his wife, Laura, according to the report.